CG Research is a London-based cultural insights and strategy practice guiding organisations through behavioural and cultural complexity across the UK and France.
With over 15 years’ experience and a background in the social sciences, CG Research works alongside product, marketing and research teams who require qualitative insight that is analytically precise, calibrated and applicable within real decision contexts.
This background shapes an approach to qualitative research that treats insight as evidence: attentive to signal strength, cultural nuance and the organisational contexts in which research must ultimately be used.
Much of this work focuses on interpreting behavioural differences between the UK and France — markets that often appear similar on the surface but operate according to distinct cultural logics and expectations.
Our Approach
We work with you, not just for you. Starting with your brief, we shape the project around the French cultural context, making sure it speaks to your objectives. Our analysis is never off-the-shelf: it connects the dots, pulls out the hidden drivers, and gives you a story you can act on.
What you can expect working with us
We keep things simple and collaborative, so you can focus on the insight. From the first call to the final report, you’ll have one clear point of contact and a team that adapts as your project evolves. Our approach is built on:
Seamless coordination — smooth project management from start to finish.
Flexible design — methods and partners that adapt to your needs.
Clear communication — regular check-ins, no surprises.
Reliable delivery — insight that arrives on time, every time.