CG Research is a full service market research partner specialising in qualitative research in the French market. Born in France and residing in the UK, founder and research director Camille Gerbaud (MSc Social Psychology) has over 14 years of in-house experience in market research agencies in Paris and London, as well as in an independent consultant capacity. Her extensive background in both markets provides an in-depth understanding of their unique needs. 


At the centre of CG Research is a passion for how social representations and culture shape our perceptions and behaviours—especially those of consumers. We recognise the value in working alongside a culturally aware research partner who speaks your language and understands your cultural references. In fact, we know this to be an essential factor in making a multi-market study successful. 

Our Approach

Working from your provided brief, we advise you on cultural specificities to adapt your research project to the French market. We’ll provide recommendations based on your specific needs and provide a high-value analysis and report that examines beyond surface-level findings to reveal the true behaviours at play. 

What you can expect working with us

You can expect stress-free and timely project management with a main point of contact to coordinate your study from recruitment to reporting. You’ll have flexibility at all stages of your project thanks to our network of responsive and adaptable partners. Plus, we’ll provide regular updates and intermediate debriefs to assess needs and readjust along the way.