Do you know what political and economic factors are affecting your target industry?
Tom Grady, a business development manager for an Atlanta PR agency specializing in Health Services, was calling on a new prospect in the biomedical industry when the company’s procurement officer
asked … Read more
Do you know how to measure the effectiveness of your marketing programs?
Barbara Smith, director of marketing for a high-tech firm, overspent her marketing budget for lead generation and visibility programs… Read more
Do you know what your prospects’ industries are up to?
Susan Jones, sales manager for a venture capital firm, decided to target commercial property management firms as prospects, but had little information about each firm other than their names, executive officers and square footage rankings. When she started calling on the president of one local firm… Read more
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